The Standard Insurance Brokers Ltd. offers a wide range of insurance services, including home, auto, life, commercial, and specialty insurance, as well as financial services like RRSPs and TFSAs. They serve communities in Northwestern Ontario, Manitoba, and Saskatchewan. Their target audience includes individuals and businesses seeking personalized insurance solutions. The company's unique selling proposition is its deep community involvement and ability to negotiate with top national insurance providers to offer the best coverage at competitive rates, positioning them as trusted local advocates for their clients.