The Unlimited is a South African company offering various services, including medical insurance with affordable plans and unlimited GP visits[4][5]. They also operate as a financial services provider and BPO operator with global reach, providing customized BPO services like customer lifecycle management and omnichannel solutions[1]. Their target audience includes individuals seeking medical insurance and businesses needing BPO services. The unique selling proposition is their values-based business model and commitment to social impact, such as investing in early childhood development through The Unlimited Child[1][4].