The Veterinary Defence Society Limited is a mutual insurance company run by experienced veterinary surgeons for the veterinary profession. It provides insurance against negligence claims, legal representation, and human injury cover. Services include advice, coaching, training, and claims management handled by vet colleagues. The target audience is practicing veterinary professionals. The unique selling proposition is the personalized, peer-led approach to handling claims and defending reputations, offering a supportive and understanding service tailored specifically to the veterinary community[1][2][3].