The Woolmark Company is a global authority on wool, connecting woolgrowers, brands, and consumers. It promotes Australian wool through research, development, and marketing, ensuring quality and authenticity via the iconic Woolmark logo. Services include certification, innovation support, and talent development through initiatives like the International Woolmark Prize. The target audience spans the wool supply chain, from farmers to consumers. The unique selling proposition is the assurance of quality and authenticity of wool products, leveraging the natural benefits of Australian Merino wool as a sustainable, renewable, and biodegradable fibre[1][3][5].