Tide is a UK-based fintech company offering mobile-first banking services for small and medium-sized enterprises (SMEs). It provides business current accounts, loans, automated bookkeeping, integrated invoicing, and expense management tools. Tide's services are accessible via mobile and desktop platforms, with integrations with accounting software like Xero and Sage. The company targets sole traders, freelancers, and limited companies, aiming to save them time and money. Its unique selling proposition is the ease of setting up business accounts online and providing a comprehensive financial platform without traditional banking complexities.