Timothy Plan is a mutual fund company offering Biblically Responsible Investments (BRI), catering to socially conservative Christian investors. Founded in 1994, it avoids companies involved in activities like abortion, gambling, and alcohol production. Services include mutual funds and ETFs across various asset classes. The target audience is Christian and socially conservative investors seeking alignment with their beliefs. The unique selling proposition is its commitment to faith-based investing, ensuring portfolios reflect Christian values, providing an ethical alternative for investors who want their investments to honor their faith.