Toi-Toys International is Europe's largest importer of affordable toys, specializing in safe and trendy products. They offer a wide range of toys, including cars, baby toys, and outdoor toys, to retailers, wholesalers, and e-tailers across over 50 countries[1][2]. Their unique selling proposition is providing high-quality, affordable toys that match the latest trends, while ensuring safety through rigorous testing[3]. Their target audience includes toy specialty stores, supermarkets, and department stores. Toi-Toys also develops its own toys, offering customization and a strong focus on sustainability and customer satisfaction[2][3].