The Toronto Humane Society is a not-for-profit organization dedicated to promoting humane care and protection of animals, preventing cruelty and suffering. They offer adoption services, allowing individuals to adopt pets in person at their facility. Their target audience includes animal lovers and those seeking to adopt pets. The unique selling proposition is their personalized adoption process, ensuring a lifelong match between pets and owners. They also accept gift-in-kind donations to support their mission[1][2][4].