Toscana Promozione Turistica is the Tuscany Regional Government Agency responsible for promoting tourism. Its main objective is to contribute to the promotion of tourism flows throughout the region, thus consolidating Tuscanys presence in traditional markets and developing it in emerging markets. Through participation in major trade fairs, B2B workshops and road shows, Toscana Promozione Turistica aims at enhancing the encounter between Tuscan tourist offer and the international trade.