Touch 'n Go Group is a Malaysian company pioneering digital transformation in the mobility ecosystem. It offers fintech solutions for cashless transactions, enhancing consumer experiences in tolls, parking, transit, and financial services[1][4]. Their target audience includes commuters and consumers across Malaysia. The unique selling proposition (USP) is providing seamless, customer-centric solutions that promote financial inclusion and a unified consumer experience[4]. By integrating technology into daily life, Touch 'n Go aims to support a cashless society, making it a leader in Malaysia's fintech revolution[3][4].