Tourism Ireland is responsible for marketing the island of Ireland overseas as a holiday and business tourism destination. We deliver world-class marketing programmes in over 20 markets across the world and reach a global audience of over 600 million each year. Tourism Ireland also works with the international travel trade to help influence overseas consumers to visit the island of Ireland. Partners include traditional and online tour operators, travel agents including leading consortia, as well as online intermediaries and websites popular with potential leisure travellers.