Tourism 365, the tourism arm of ADNEC Group, is a tourism development company established in May 2021 to position Abu Dhabi as the regions foremost destination for tourism. Tourism 365 aims to pave the way for the growth of the travel and tourism industry in UAE and globally. Tourism 365 has five subsidiaries: a destination management company (DMC); a 360 travel management company; a specialised tour operator; a tourism transportation company and Etihad Holidays, a tour operator part of the Etihad Airways network.