Tower Insurance is a New Zealand-based general insurance company operating across New Zealand and the Pacific Islands. They offer a range of services including car, home, contents, business, boat, pet, and travel insurance[1][2]. Their target audience includes individuals and small to medium-sized enterprises (SMEs). Tower's unique selling proposition is its customer-centric approach, leveraging digital platforms like My Tower for seamless policy management, and innovative products such as flood risk ratings and parametric insurance solutions[1][2]. This focus on technology and customer experience sets them apart in the market.