The Town of Gibsons is a municipal government located on the Sunshine Coast of British Columbia. It offers a wide range of services including infrastructure management, planning and development, emergency services, and community programs[1][4]. The target audience is the local community of approximately 4,758 residents[3]. The unique selling proposition (USP) of the Town of Gibsons is its commitment to sustainable and cost-effective service delivery, along with its recognition as a global leader in natural asset management[4]. This approach enhances the quality of life for residents while preserving natural resources.