Toyota Canada Inc. is the distributor of Toyota and Lexus vehicles in Canada, offering a range of sedans, SUVs, trucks, and hybrids[2]. Their services include vehicle sales, financing through Toyota Financial Services, and parts distribution[2][4]. The target audience is Canadian consumers seeking reliable and innovative vehicles. Toyota Canada's unique selling proposition (USP) is its commitment to quality, innovation, and sustainability, highlighted by its leadership in hybrid technology and environmental stewardship[3]. This focus on innovation and customer satisfaction has made Toyota a leading brand in Canada[3].