Trade Me is New Zealand's largest online auction and classifieds platform, founded in 1999 by Sam Morgan. It offers a wide range of services including general items, motors, property, jobs, and rentals. The platform connects Kiwis to buy and sell goods easily. Its target audience is primarily New Zealand residents. The unique selling proposition is its localized focus and comprehensive marketplace, making it a one-stop-shop for various needs within New Zealand. Trade Me also operates related sites like FindSomeone and Holiday Houses, enhancing its community-driven approach[1][3][4].