The Transport Accident Commission (TAC) is a Victorian Government agency that administers a no-fault compensation scheme for transport accidents. It provides medical care, rehabilitation, and income support to those injured, while promoting road safety through public education campaigns[1][3]. The TAC's services are funded by a compulsory charge paid by vehicle owners during registration[2]. The target audience includes all Victorian motorists and accident victims. The unique selling proposition is its comprehensive, no-fault insurance coverage combined with proactive road safety initiatives, making it a leader in accident prevention and victim support[1][3].