TransUnion is a global information and insights company that facilitates trust between businesses and consumers. It offers services in credit risk management, customer marketing, consumer identity verification, fraud mitigation, and call center operations[3]. TransUnion's solutions are used by businesses in financial services, insurance, and government, as well as by consumers for personal finance management and identity theft prevention[3]. The company's unique selling proposition is providing a comprehensive, actionable view of consumers, known as a "Tru picture," which enables confident transactions[2][5]. Its target audience includes both businesses and individual consumers worldwide.