Travolution was founded in 2004, when Travel Weekly recognised the need to serve the fast-growing and dynamic online and travel technology sectors with a standalone brand. The first B2B media title of its kind in the world, Travolution pioneered coverage of the sector and rapidly gained a dedicated following within challenger brands and established firms facing the challenge of a paradigm shift in the industry. In the UK, Travolutions flagship events are the Travolution Summit, held each February, and the Travolution Awards, honouring the industrys innovators every November.