Treinta is a fintech company based in Bogota, Colombia, founded in 2020. It offers a digital platform for small businesses and entrepreneurs in Latin America to manage their finances, record transactions, and grow their businesses. Services include bookkeeping, inventory management, virtual catalogs, and digital payment solutions. Treinta's target audience is microbusinesses and small merchants. Its unique selling proposition is providing a free, easy-to-use digital solution that democratizes financial inclusion and digitization for traditionally underserved businesses, making it a strategic partner for local economic growth[1][3][5].