Tri Counties Bank, a subsidiary of TriCo Bancshares, offers personal, small business, and commercial banking services across California. Services include mortgage loans, credit cards, online banking, and investments. The bank targets local communities, providing a unique "Service With Solutions" approach. Its unique selling proposition is a blend of personalized customer service and extensive banking solutions, including access to over 40,000 surcharge-free ATMs nationwide. The bank focuses on community involvement and philanthropy, making it a preferred choice for those seeking both financial services and local support.