TryghedsGruppen is a member-based organization and the largest shareholder of Tryg, a leading Scandinavian non-life insurer. It supports projects promoting safety, health, and well-being in Denmark, funding TrygFonden's non-profit activities. Members, comprising Tryg's Danish customers, can vote on the board and receive bonuses based on financial performance. Services: Philanthropic support and shareholder management. Target Audience: Danish Tryg customers. Unique Selling Proposition: Combines insurance benefits with philanthropic engagement and member participation in governance, offering a sense of community and financial returns.