TSB New Zealand, headquartered in New Plymouth, is a retail bank providing financial services to individuals and businesses. It offers a range of banking services, including personal and business accounts, loans, and foreign exchange. TSB focuses on community involvement, with profits distributed back into New Zealand through the Toi Foundation. Its unique selling proposition is its commitment to community support and local ownership, maintaining independence while offering nationwide services. The target audience includes individuals and businesses across New Zealand, particularly in the Taranaki region.