TUMU Group is a diversified New Zealand company founded in 1975 by Hugh O'Sullivan. It operates across multiple sectors including wood processing and manufacturing, finance, private capital, import and distribution, transport and logistics, and property. TUMU offers services such as timber supply, building materials distribution, property development, and financial solutions. Their target audience includes construction and packaging industries. The unique selling proposition (USP) of TUMU Group lies in its multigenerational family enterprise with a strong focus on innovation, sustainability, and community support, offering a wide range of products and services under one umbrella[1][3].