Tune Protect Group is a Malaysia-based insurance company offering a range of non-life insurance products, including travel, retail, and digital insurance solutions. They operate globally across over 60 markets, partnering with airlines like AirAsia. Their services cater to both individual and corporate needs, leveraging technology to enhance consumer experience. The target audience includes travelers and businesses seeking affordable yet comprehensive protection plans. The unique selling proposition is their ability to simplify insurance experiences through technology and strategic partnerships, making them a preferred lifestyle insurer.