Tyoelakevakuuttajat TELA ry is an association representing all Finnish pension insurance providers, focusing on statutory earnings-related pensions. It advocates for the interests of its members, promotes the pension system, and influences its operating environment through communication and societal education[1][2]. TELA's services include data collection and analysis on pension investments and solvency[2]. The target audience includes pension providers, policymakers, and the general public. The unique selling proposition is its comprehensive representation of the entire pension insurance sector in Finland, providing a unified voice for the industry[1][3].