Ubank is an Australian digital bank, established in 2008 as a division of National Australia Bank (NAB). It offers online banking services, including home loans, savings accounts, and term deposits, without physical branches, which allows for cost savings passed to customers[1][4]. Ubank targets tech-savvy individuals, particularly the younger demographic[1]. Its unique selling proposition is providing a simple, digital banking experience with competitive rates and no monthly fees, empowering customers to manage their finances effectively[5]. Ubank's focus on innovation and customer satisfaction sets it apart in the digital banking sector[1][5].