Union Bancaire Privee (UBP) is a Swiss private bank and wealth management firm founded in 1969. It offers wealth and asset management services to private and institutional clients globally. UBP's services include investment solutions, asset management, and private banking. The bank's unique selling proposition is its independence and family ownership, allowing for agile decision-making and personalized client services. UBP manages over CHF 150 billion in assets and operates in over 20 locations worldwide. Its focus on combining global expertise with local know-how sets it apart in the financial industry[1][3].