Udaan.com is India's largest eB2B platform, transforming the trade ecosystem by leveraging technology. It connects small and medium businesses, including retailers, wholesalers, manufacturers, and traders across categories like FMCG, electronics, and pharma. Services include supply chain management, logistics via udaanExpress, and financial services through udaanCapital. The target audience is small businesses in India. Unique Selling Proposition (USP): Udaan empowers small businesses by providing them with the benefits of online commerce, efficient logistics, and financial support, thereby disrupting traditional offline distribution models[1][2][3].