UK in a Changing Europe is a pro-European initiative based at King's College London, funded by the Economic and Social Research Council. It provides impartial, research-based analysis on the UK's relationship with the EU, focusing on Brexit and its implications. The organization offers accessible research through publications, events, and media collaborations. Its target audience includes policymakers, businesses, journalists, and the general public. The unique selling proposition is its ability to translate complex academic research into accessible formats, making it a leading source for informed public and political debates on UK-EU relations.