UK Investor Group is a platform established in 2015 to serve the UK investment community by providing high-quality platforms for managing investment portfolios. They operate a portfolio of publications and events, partnering with leading investment companies to build a significant investor community[3]. Their services focus on enhancing the investment process for investors, service providers, and issuers. The target audience includes investors and investment companies. The unique selling proposition is their commitment to enhancing investment processes through quality platforms and community engagement. However, there is another entity, the 30% Club UK Investor Group, focused on diversity and inclusion in corporate governance[5].