The Ukrainian Interbank Payment Systems Member Association "EMA" is a nonprofit organization dedicated to promoting the development of convenient and secure non-cash payment instruments and services in Ukraine. It focuses on enhancing payment systems, likely targeting financial institutions and consumers. The unique selling proposition (USP) is its role in fostering a secure and efficient payment environment, facilitating collaboration among member banks and payment service providers. Services likely include advocacy, standards development, and support for innovative payment solutions. The target audience includes banks, financial institutions, and consumers seeking reliable payment systems.