UNICEF UK is a child-rights organization that raises funds for UNICEF's global work, advocating for children's rights and supporting programs in the UK. Services include the Baby Friendly Initiative, Rights Respecting Schools Award, and Child Friendly Cities & Communities. The target audience is children globally, with a focus on vulnerable populations. The unique selling proposition is UNICEF's global reach and commitment to ensuring every child has access to healthcare, education, and protection, making it the leading organization for children's welfare worldwide[1][2][3].