Unfortunately, I couldn't find specific information about a company named "Unicorn" with the URLs provided. However, in general, companies named "Unicorn" might leverage the term's association with innovation and rarity. Typically, a company named "Unicorn" might focus on innovative technologies or services, targeting early adopters and trendsetters. Their unique selling proposition could be offering cutting-edge solutions that are rare or unique in the market. Without specific details, it's challenging to provide more precise information about services or target audiences.