UniMed, or Union Medical Benefits Society Ltd, is a non-profit health insurer in New Zealand. They specialize in flexible workplace health plans for organizations and their employees, offering personalized health and wellbeing services[2]. With the recent acquisition of Accuro, UniMed serves over 140,000 members, becoming the third-largest health insurer in New Zealand[1][3]. Their target audience includes working New Zealanders and their families. The unique selling proposition (USP) is their not-for-profit model, focusing on member benefits and offering uninterrupted cover and benefits post-merger[3][5].