Union Assurance PLC is a leading life insurance provider in Sri Lanka, offering a range of solutions including investment, protection, retirement, education, health, and group life insurance. Their target audience is both individual and corporate customers. The company's unique selling proposition is its tailored insurance products that cater to diverse life stages, emphasizing care, trust, and innovation. Their mission is to provide financial security and create wealth for customers while adding value to stakeholders. The company is known for its customer-centric approach and flexible premium payment options, positioning itself as a trusted brand in the Sri Lankan insurance market[1][3][5].