Union Bank Albania is a financial institution established in 2006, offering a wide range of services including personal and business loans, credit cards, and deposit accounts. They cater to individuals, small and medium-sized enterprises (SMEs), and corporate clients. Their services include digital banking, international transfers, and financial investments. The bank's unique selling proposition is its focus on SME financing and strategic partnerships, such as with the EBRD, to enhance its lending capabilities and expand its market presence. The target audience includes Albanian residents and businesses seeking comprehensive banking solutions.