Union Bank of Nigeria is a leading commercial bank offering services to individuals, SMEs, and corporations. Their services include savings accounts, loans, trade finance, and digital banking platforms like UnionMobile and USSD. The bank targets a wide audience, focusing on youth, SMEs, and tech ventures. Their unique selling proposition is delivering simplest, smartest solutions to enhance customer experience, positioning themselves as Nigeria's most reliable and trusted banking partner. This focus on simplicity and reliability sets them apart in the Nigerian banking sector[1][2][3].