Union Plus is a nonprofit organization created by the AFL-CIO to provide consumer benefits exclusively to union members and their families. It offers a wide range of services including financial products (credit cards, loans), home and auto programs, education assistance, shopping discounts, and travel benefits. Union Plus aims to improve the quality of life for working families by providing unique financial assistance, such as strike benefits and hardship grants. The target audience is current and retired union members and their families. The unique selling proposition is its exclusive benefits tailored specifically for union members, enhancing their financial stability and solidarity.