United Way BC Southern Interior Region supports communities in the Okanagan, Columbia, Shuswap, Similkameen, West Kootenay Boundary, and East Kootenays. They offer services like mental health initiatives, food security programs, and emergency support. Their target audience includes vulnerable populations, families, and seniors. The unique selling proposition is their community-driven approach, focusing on collaborative partnerships and localized solutions to address social issues such as poverty, homelessness, and social isolation. They also provide funding for community-based projects and initiatives, fostering resilience and community engagement[1][2].