United Way Perth-Huron is a non-profit organization dedicated to improving lives and building community by addressing critical social and health issues. They focus on reducing poverty, providing housing, and supporting mental health through funding agencies, research, and community programs like 211 and United Housing[1][2]. Their target audience includes vulnerable individuals and families in the Perth-Huron region. The unique selling proposition is their collective action approach, mobilizing community resources to create lasting impacts in health, happiness, and success[1][2].