Uniting Financial Services (UFS) is a religious charitable development fund providing financial services to the Uniting Church in Australia. It offers treasury and investment services, supporting church organizations and communities in need[1][3]. UFS manages over $1.75 billion in funds, focusing on ethical investments[3]. Their target audience includes church organizations and congregations. The unique selling proposition is their commitment to ethical investing and reinvesting profits back into the church community, aligning with the church's mission rather than distributing dividends to shareholders[1][3].