Unity Bank Plc is a Nigerian commercial bank offering a range of financial services, including personal, SME, and agricultural banking solutions. Their services include digital banking, internet banking, and various loan options. The target audience spans individuals and businesses across Nigeria. The unique selling proposition (USP) of Unity Bank lies in its comprehensive digital banking platform, providing 24/7 access and real-time account monitoring, which enhances customer convenience and financial management. This digital focus positions Unity Bank as a modern and accessible banking option in the Nigerian market.