Unity Trust Bank provides sustainable banking services to socially-minded organizations in the UK, focusing on trade unions, charities, and profit-with-purpose businesses. They offer loans and financial support aligned with the United Nations' Sustainable Development Goals. Their target audience includes organizations seeking social, economic, or environmental change. The unique selling proposition is their commitment to creating positive social impact alongside financial returns, emphasizing integrity and community-focused banking. This approach sets them apart as a pioneer in ethical banking, with achievements like being the first UK bank to achieve the Living Wage Employer Accreditation and the Fair Tax Mark[1][2][5].