The University System of Georgia Foundation is a philanthropic organization founded in 1995, supporting the University System of Georgia's 26 public institutions. It raises and manages donations to advance higher education through leadership, engagement, and asset management[2]. The foundation offers need-based scholarships and honors faculty and alumni for their contributions[1]. Its target audience includes students, faculty, and donors across Georgia. The unique selling proposition is creating a sustainable culture of philanthropy to support students in overcoming financial barriers to education[3].