Univest Financial Corporation is a financial services company based in Souderton, Pennsylvania. It offers a wide range of services including banking, insurance, investments, trust, wealth management, leasing, and mortgage banking to individuals, businesses, municipalities, and nonprofits in the Mid-Atlantic region[1][3]. Their target audience includes local communities and organizations seeking comprehensive financial solutions. Univest's unique selling proposition is its commitment to community involvement and personalized customer service, allowing it to build strong relationships with its customers and maintain a strong presence in local markets[1][5].