Unum Zycie TUiR S.A. offers individual and group life insurance, protecting families and businesses from financial and legal consequences. Their services include comprehensive life insurance for unforeseen situations, child protection, and savings for retirement. The target audience includes individuals and businesses seeking financial security. The unique selling proposition is combining Unum's global expertise with local market knowledge, providing innovative financial protection solutions and leveraging a strong network of agents and brokers to expand their offerings in Poland[1][4].