Up Hellas is a financial services company specializing in digital-first employee benefits and expense management solutions. They offer services like meal cards, gift cards, and wellbeing programs to enhance workplace experiences, focusing on simplicity and engagement. Their target audience includes leading companies across Greece, aiming to improve productivity and retention. The unique selling proposition (USP) of Up Hellas is its emphasis on creating a happy and healthy work environment, which they believe leads to better performance and smarter work[1][3][5].