uPay, based in Dubai, offers a payment facility allowing users to top up mobile phones, pay bills, and make other regular payments through self-service kiosks across the UAE[1]. The company targets individuals and businesses in the UAE, providing convenience and accessibility. Its unique selling proposition is the widespread availability of self-service kiosks, enabling easy and timely payments. However, the provided URL and LinkedIn link do not offer additional specific details about services or target audience beyond general payment solutions. Note: There is another company named UPAY Inc. based in Dallas, Texas, but it seems unrelated to uPay in Dubai[2][3][4].