Upside, formerly GetUpside, is a retail technology company offering a mobile app that provides cash-back rewards for everyday purchases like gas, groceries, and food. It serves both consumers and retailers, enhancing profitability for businesses without altering their operations. Upside's platform reaches over 35 million consumers, driving incremental sales for retailers. The unique selling proposition is its ability to personalize promotions, ensuring retailers earn more while consumers enjoy increased purchasing power. Upside targets both consumers seeking rewards and retailers aiming to increase sales and customer engagement[1][3][4].